Home TV ‘Vampare Diaries’ Tells Competition To ‘Bite Me’
‘Vampare Diaries’ Tells Competition To ‘Bite Me’

‘Vampare Diaries’ Tells Competition To ‘Bite Me’

Vampire Diaries
Vampire Diaries on CW

Facing all original competition, including the hyper-hyped “FlashForward” debut, The CW’s new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6), women 18-49 (2.3/6), teens (2.3/9) and total viewers (3.8mil), according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5).

THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (3.1/13) and teens (2.3/9).

THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +138% in female teens and +44% in teens.

Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 36% with women 18-34 (1.5/4), 9% in adults 18-34 (1.2/3) and 17% in women 18-49 (1.4/3).

SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week’s adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3), 100% of its women 18-49 (1.4/3) and 96% in total viewers (2.66mil).

In its first night against all original competition, The CW’s Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +57% in female teens (2.2/9) and +6% in total teens.



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