PATRICK DEMPSEY has signed up as the face of a new men’s fragrance for beauty giant Avon.
The Grey’s Anatomy star will front the as-yet-unnamed scent, which is set to be launched globally next year (09), in a deal reported to be worth $5 million
(#2.5 million) over three years.
Andrea Jung, of Avon, says, “We are thrilled to partner with Patrick Dempsey
– an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.
“We’re extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small.”
Dempsey adds, “This is an extremely exciting opportunity for me to work with Avon – a brand I have long respected as a global powerhouse with a lot of heart and soul.”
But it won’t be the first involvement with Avon in the Dempsey household – the actor’s wife Jillian has served as the company’s global creative color director since 2006.