16-year-old pop star Justin Bieber has no doubt became a popular franchise – and his new scent ‘My World’ is taking the first step in changing the way we buy sweet scents [or trying to anyways].
Unlike almost all lines of fragrance, this one won’t come in a bottle, it will be distributed already attached to dog tags and wristbands. If popular, this could very well open the door to the way we buy fragrance.
The line will be sold at Wal-Mart beginning on Black Friday, just in time for the holidays.
But will this new approach lower sells? While I myself would buy the fragrance bottled, dog tags and wristbands just aren’t my style. Should Bieber just stick to bottling?