Taylor Swift is launching her first fragrance. Swift announced the name of her signature fragrance, Wonderstruck, in Friday’s issue of Women’s Wear Daily.
“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” Swift commented, “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
The fragrance is described as a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence. It will be available in department and specialty stores in October!
Will you be checking out Taylor’s new scent? Sound off in our comment section below!