Rovio, the company behind the popular iPhone game ‘Angry Birds’, has met with some Hollywood studios about turning the game into “a major franchise that crosses over to other platforms — from TV shows and movies to toys and comic books.”
There’s no indication as to which market Rovio wants to hit first, but the report says the company is eager to spin the property off rather than make a new game as mobile games are a “finite revenue stream.”
“When you create brand equity, to do that again would be a difficult task rather than nurture and build around what you have,” explained Rovio CEO Mikael Hed. He is using Pixar’s success as inspiration, and hopes to see the game on the big (or small) screen.
“The challenge is to make sure the brand is relevant when the movie comes out,” Hed said when talking about how long a movie could take to make. He would reportedly prefer to make any film or TV series in the claymation style.
The game sees the birds in question embark on a campaign of vengeance against the castle-dwelling green pigs, who have stolen the eggs of the birds. It has sold some 6.5 million downloads so far.