British rockers RADIOHEAD have based the video for new single ALL I NEED on the victims of human trafficking – in order to raise awareness of the issue.
The Creep hitmakers teamed up with MTV’s End Exploitation and Trafficking
(Exit) campaign to produce the promo, which is shown in split-screen comparing the lives of children in rich, affluent areas to those who are forced to work in sweatshops.
And frontman Thom Yorke hopes the move will bring the world one step closer to ending the exploitation of vulnerable youngsters.
He says, “I think it is cool that MTV is taking on this issue. The video is a powerful piece and I hope that the emotion of the song will jump out at people in the context of these images of exploitation.”