ABC Family has unleashed a 3 week long adventure for its new show The Nine Lives Of Chloe King. The network is going above and beyond with getting bloggers involved for the launch of the new series. They sent out a special kit including some mystery items along with an iPad 2 in order to engage bloggers on 9 paths. If you’ve been following me on Twitter, then you know we’re currently on the 3rd path. This isn’t for bloggers only mind you, anyone can play along and as us bloggers under new clues, we’re also unlocking free gifts that the network is sending out while supplies last – so be sure to follow me on Twitter for more updates.
Here’s what I’ve received, and the paths that I’ve been on so far!
- 1 iPad 2 (or MaiPad as they call it) – complete with a custom email address and a number of custom apps and links in support of The Nine Lives Of Chloe King as well as other ABC Family shows.
- An Adoptive Parent’s Commitment Document – that’s almost completely blacked out
- A Birth Certificate Written In Russian
- A Pink Bib
- A Circle Charm
- A Copy Of Romeo & Juliet
My First Path started as soon as I received the package. A note on my MaiPad instructed me fold the birth certificate in such away that it revealed a hidden message telling me to locate Smila, Ukraine on the MaiMap app on my MaiPad. Once I did, a message popped up saying that first path travels through Smila, Ukraine. The city of Smila has a very interesting history. In order to complete the path, I needed to find the meaning of “Smila” and email it in. Well, “Smila” means “Brave Girl” – so I sent this in. First path completed!
For the 2nd Path I was sent a picture and a list of questions – all of the answers combined into a phrase that I was told to go to YouTube and type in. I did, and the following video popped up.
I received a package in the mail this morning with a Bastet charm inside and a message that was written in Mai. Once decoded, the message read: The Uniter is Chloe King.
I was told to tweet this message along with a certain hashtag – and then I received a tweet back saying: @emmaloggins You identified The Uniter & completed the 3rd Path! Follow this link to learn about the dangers ahead! http://bit.ly/lL7kaI
This link brought up a scroll which revealed a little bit more about the Mai’s past, and the current search that continues for those that are left.
That brings us up to date on the Paths!
I have to say that I’m extremely impressed with this campaign. These quests are not only great to build up buzz online – but also to get us bloggers curious as to what the show is actually going to have in store for us. Keep an eye on my Twitter for more updates as well as FanBolt as I continue to travel down these Paths!
And remember, you can play the game along with me on the ABC Family website. Every few days clues will be posted that will keep you traveling down the Nine Paths – these paths will start at abcfamily.com but take you across the internet and give you exclusive videos, photos, and more! The first person to correctly execute the Nine Paths will win the GRAND PRIZE (subject to verification): a set visit to The Nine Lives of Chloe King !*
Be sure to check out The Nine Lives of Chloe King on ABC Family on June 14th!
Disclaimer: The Nine Paths to Chloe King Free Gift offer (“Offer”) is valid from 5/24/11 at 8:00 AM Pacific Daylight Time (“PDT”) to 6/14/11 at 11:59:59 PM PDT or until supplies last, whichever is sooner. Offer open to residents of 50 US & DC, 13 & older who follow a participating blogger in The Nine Paths to Chloe King Blogger/Journalist Program (“Blogger”) at time of redeeming free gift (“Free Gift”). Each 1 of 3 Free Gifts available is tied to a different code word which will be revealed by Blogger at 3 separate times (estimated to be 5/24/11, 6/6/11, and 6/13/11). To redeem a Free Gift (while supplies last), go to http://abcfamily.go.com/shows/nine-lives-chloe-king/nine-paths & enter code. Expect Free Gift within 8–10 weeks from 6/14/11. Limit: 1 Free Gift/person. Void where prohibited.
*NO PURCHASE NECESSARY. Open only to persons who are, as of entry, 18 years of age or older, legal residents of, and physically located within, the 50 United States or D.C. and who are bloggers or journalists specifically invited to participate by Sponsor. Starts May 24, 2011 once game boxes are received and ends on June 14, 2011 at 11:59:59 PM PDT. Void where prohibited. Click here for Official Rules Terms and Conditions and complete entry and prize details.