Jessica Simpson is set to join NBC’s newest reality series Fashion Star as a mentor to aspiring designers. Fashion Star will search for the next big brand in fashion and will give 14 unknown designers a chance to win a multi-million dollar contract to launch their lines in three of America’s largest retailers.
“NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson,” said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios. “With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”
“Jessica Simpson has built an incredible fashion business and is a perfect mentor to our aspiring designers,” said Ben Silverman, CEO and founder of Electus. “She will complement the buyers, Elle Macpherson and amazing format.”
Elle McPherson will be hosting the show and it is shaping up to be quite a refreshing twist with a studio audience, music, dancers and models! Fashion Star premieres this fall on NBC. Will you be watching?