Will Wake Up Call See the Same Popularity as the Ice Bucket Challenge?

Tom Hiddleston, Naomi Campbell and Nigella Lawson have taken snaps of themselves as they wake from sleep for a new fundraising campaign on social media.

Russell Brand’s socialite ex-girlfriend Jemima Khan kicked off the United Nations Children’s Fund’s (UNICEF) new drive, in which participants are encouraged to take a picture or video of themselves moments after they wake and post it online with the hashtag ‘WakeUpCall’.

Khan, an ambassador for UNICEF U.K., writes in a post on Twitter:

Please help make my campaign to raise awareness & money for Syria's 6.5 million children affected by the conflict a success: #WAKEUPCALL

— Jemima Khan (@Jemima_Khan) October 5, 2014

Post a video of your #wakeupcall or a photo of yourself first thing and donate to UNICEF http://t.co/0DjKEuGYQX or text SYRIA to 70007

— Jemima Khan (@Jemima_Khan) October 5, 2014

Then nominate 3 friends to show us their #wakeupcall and help wake people up to the crisis for Syrian children. #WAKEUPCALL

— Jemima Khan (@Jemima_Khan) October 5, 2014

#WAKEUPCALL Text SYRIA to 70007 to give £5 in the UK or http://t.co/0DjKEuGYQX Post photo 1st thing & nominate 3 more pic.twitter.com/QQ6tb0qK6O

— Jemima Khan (@Jemima_Khan) October 5, 2014

The Avengers star Hiddleston uploaded a photo showing himself with messy hair and a hooded jacket as he squints at the camera. Other celebrities taking part include British models Campbell and Daisy Lowe, British actors Stephen Fry and Keeley Hawes, and celebrity chef Lawson.

#WAKEUPCALL Text SYRIA to 70007 to give £5. http://t.co/Urt3n8y6WE. Nominate @Misskeeleyhawes @EmWatson @josierourke pic.twitter.com/30a8RykcW9

— Tom Hiddleston (@twhiddleston) October 6, 2014

Text SYRIA to 70007 (& give £5) or http://t.co/JyA7dUL8PN #UNICEF @mariamcerlane @sturdyAlex @lenadunham pic.twitter.com/NovErR2ydx

— Nigella Lawson (@Nigella_Lawson) October 7, 2014

#WAKEUPCALL Text SYRIA to 70007 (to give £5) or http://t.co/xGAxIU755i (I warn you – look away) pic.twitter.com/DoGvA65s1s

— Stephen Fry (@stephenfry) October 6, 2014

#WAKEUPCALL Text SYRIA to 70007 (& donate £5). It's for the 6.5 Million Syrian children effected by… http://t.co/XiLoaFhUcp

— Naomi Campbell (@NaomiCampbell) October 7, 2014

Money raised will go to UNICEF’s Syria Emergency Fund. Organizers hope to recreate the success of the Ice Bucket Challenge, a social media craze which raised $98 million for motor neurone disease, also known as amyotrophic lateral sclerosis (ALS) and Lou Gehrig’s disease, in just one month.

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