Home Entertainment Kendrick Lamar’s ‘To Pimp a Butterfly’ Breaks Spotify Record
Kendrick Lamar’s ‘To Pimp a Butterfly’ Breaks Spotify Record

Kendrick Lamar’s ‘To Pimp a Butterfly’ Breaks Spotify Record

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Kendrick Lamar’s shock new album To Pimp a Butterfly has broken Spotify’s record for the most streams in a single day.

The rapper’s album, which was released a week earlier than expected, was streamed 9.6 million times across the world on Monday.

The rapper’s latest offering, which debuted on iTunes and Google Play at the same time, smashed Spotify’s global streaming record previously held by Michael Buble with his festive album, Christmas.

Anthony Tiffith, the chief executive officer of Lamar’s Top Dawg Entertainment record label, announced the news in a post on Twitter, writing, “To Pimp a Butterfly was streamed 9.6m (million) times on the 1st day. New global record 4 the most streams in a single day worldwide by a new release”.

You can listen to Kendrick’s much-talked about new track “Mortal Man” here.

If you’ve already listened to Kendrick’s new album, let us know your thoughts in the comments below!

Photo Credit:JStone / Shutterstock.com

Jasmine Alyce Jasmine is the Associate Editor/Reporter for FanBolt. She’s been obsessed with pop culture and entertainment news since the olden days of MTV’s ‘TRL’ and graduated in 2009 with her BA in Journalism. She’s a huge horror and sci-fi/fantasy fan and her favorite shows include: American Horror Story, Game of Thrones, Pretty Little Liars, Doctor Who, Bates Motel, Once Upon A Time and Scandal, to name a few.

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