Nickelodeon’s The Splat Is a ’90s-Kid-Turned-Millenial’s Dream
Millenials all over the internet went crazy when news of The Splat, Nickelodeon’s
slightly unclear plan to bring back the programming that we all know and love. Now, we have a much clearer picture of the new network, which could best be described as a “new multiscreen content destination,” and a launch date!
The new effort, set to launch on Monday, Oct. 5, will do all it can to take millennials back to their childhoods through running landmark Nickelodeon programs; bringing back classic programming stunts like Nick or Treat; recreating specific days of programming as they aired in the ‘90s; and even original promos and interstitials, like the Doo-wop Dinosaurs and the Opera Lady.
“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s,” said Cyma Zarghami, President of Viacom Kids and Family Group. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
According to Nickelodeon, The Splat will consist of the following:
- TV block: an eight-hour rotating TV lineup airing daily on TeenNick from 10 p.m.-6 a.m. (ET/PT)- The Splat’s rotating TV lineup on TeenNick will have weekly themes and monthly programming stunts featuring hit ‘90s animated and live-action series
- TheSplat.com – a fan-driven site built around social conversations- TheSplat.com is a fan-driven and generated digital destination that pulls ‘90s Nick content from all social spaces, including “The Splat’s” social media channels on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube. Additionally, the site allows users to influence the on-air and online experience through social media conversations and trends.
- Emoji Keyboard: a fully integrated Splat-branded keyboard featuring emoticons, stickers and GIFs- Launching in early-October on iTunes and Android, “The Splat” emoji keyboard will feature more than 30 iconic Nickelodeon emoticons, stickers and GIFs based on Ren & Stimpy, Rugrats, Hey Arnold!, Rocko’s Modern Life and more. The fully integrated keyboard allows fans to paste classic Nick characters into texts, emails and on social media sites. New content will be added monthly based on seasonal favorites and trending topics.
- Social Media Community: a robust social presence on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.
We know what you really want to know… “What shows from my childhood will be back?” All you fellow big kids, get prepared for the following classics to make a return: All That, Angry Beavers, Are You Afraid of the Dark, CatDog, Clarissa Explains It All, Hey Arnold!, Hey Dude, Kenan & Kel, Ren & Stimpy, Legends of the Hidden Temple, Rocko’s Modern Life, Rugrats, Salute Your Shorts and The Wild Thornberrys.
The Splat will also be bringing back old school themed weeks and stunts like:
- First Time for Everything (week of Oct. 5) – first two episodes of fan-favorite animated and live-action series and game shows
- Rugrats Reptar Takeover (week of Oct. 12) – best of Rugrats episodes featuring Reptar
- Hey Arnold! Live from the Stoop (week of Oct. 19) – Stoop Kid-centric episodes
- Nick or Treat (week of Oct. 26) – call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.
The Splat debuts on all platforms Monday, Oct. 5, launching that night on television on TeenNick from 10 p.m. – 6 a.m. (ET/PT).
How excited are you to take a trip back to the good old days of Football Head and The Midnight Society? Let us know in the comments below!
Photo Credit: The Splat/Nickelodeon