Emma
08-21-2005, 12:30 AM
<img src="http://www.fanbolt.com/forums/images/avatars/supernatural/snav8.jpg" width="85" height="85" vspace="5" hspace="5" align="left" border="0" alt=" Jared Padalecki, Jensen Ackles, Supernatural, WB">In the producers' Hollywood-ese shorthand, Route 66 meets The X-Files and Star Wars at a truck stop. Two estranged brothers head out in their '67 Chevy Impala to search for their father, who trained them to hunt for supernatural phenomena — and the answer to their mother's haunting demise years earlier.
With Supernatural, WB is pinning its hope on scare tactics.
Horror has been hot on the big screen, with films such as The Ring, The Village and The Grudge all scoring more than $100 million at the box office. WB entertainment president David Janollari says that audience — more female than male — could flock to a horror series, giving it breakout potential.
The films "are scoring huge with the young moviegoing audience, particularly the young female audience. That's our audience," he says.
The series' otherworldliness is a reminder of earlier WB shows Buffy the Vampire Slayer and Angel. And the twentysomething protagonists should be a familiar fit for longtime network fans: WB veterans Jared Padalecki of Gilmore Girls and Jensen Ackles of Smallville (and earlier, Dawson's Creek) play Sam and Dean Winchester.
Janollari sees the show as "a thrill ride — just scary and suspenseful and creepy and cool."
Its significance to WB is evident in a big promotional campaign that includes signs at gas stations, trick mirrors — which turn into ads for the show — in bars and clubs, and multimedia magazine inserts.
<a href="http://www.usatoday.com/life/television/news/2005-08-17-supernatural_x.htm">Click here for more!</a>
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Source: USA TODAY
With Supernatural, WB is pinning its hope on scare tactics.
Horror has been hot on the big screen, with films such as The Ring, The Village and The Grudge all scoring more than $100 million at the box office. WB entertainment president David Janollari says that audience — more female than male — could flock to a horror series, giving it breakout potential.
The films "are scoring huge with the young moviegoing audience, particularly the young female audience. That's our audience," he says.
The series' otherworldliness is a reminder of earlier WB shows Buffy the Vampire Slayer and Angel. And the twentysomething protagonists should be a familiar fit for longtime network fans: WB veterans Jared Padalecki of Gilmore Girls and Jensen Ackles of Smallville (and earlier, Dawson's Creek) play Sam and Dean Winchester.
Janollari sees the show as "a thrill ride — just scary and suspenseful and creepy and cool."
Its significance to WB is evident in a big promotional campaign that includes signs at gas stations, trick mirrors — which turn into ads for the show — in bars and clubs, and multimedia magazine inserts.
<a href="http://www.usatoday.com/life/television/news/2005-08-17-supernatural_x.htm">Click here for more!</a>
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Source: USA TODAY