Emma
09-12-2005, 05:10 PM
<img src="http://www.fanbolt.com/forums/images/avatars/supernatural/snav2.jpg" width="85" height="85" vspace="5" hspace="5" align="right" border="0" alt=" Jared Padalecki, Jensen Ackles, Supernatural, WB">The new WB series "Supernatural" will debut online before it airs on television, another sign of broadcast TV's increasingly aggressive promotional schemes.
Yahoo! users will be able to stream the first episode for a week beginning Tuesday, WB and the Internet company said. "Supernatural," about two brothers who encounter evil forces as they search for their missing father, begins airing on the network Sept. 13.
"You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time," said WB Entertainment President David Janollari. "You have to find nontraditional ways to reach the audience."
The six broadcast networks will field 65 new and returning shows during the Sept. 19 premiere week and quickly build to about 130 total, Janollari noted. "And we're not even talking about cable," he added.
With WB lacking the heftier on-screen promotional strength of the bigger and more established CBS, ABC and NBC networks, so-called "guerrilla" marketing tactics are especially vital, he said.
But the major networks also are going beyond the traditional on- air promos, radio ads and billboards: ABC's "Desperate Housewives" made a splash last year with dry-cleaning bags touting the series and is repeating the tactic, this time throwing in the occasional free T-shirt.
<a href="http://www.fanbolt.com/forums/showthread.php?p=1283880#post1283880">Click here for more!</a>
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Source: Buffalo News
09-07-2005
Byline: Lynn Elber ASSOCIATED PRESS
Edition: Final
Section: Lifestyles
Yahoo! users will be able to stream the first episode for a week beginning Tuesday, WB and the Internet company said. "Supernatural," about two brothers who encounter evil forces as they search for their missing father, begins airing on the network Sept. 13.
"You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time," said WB Entertainment President David Janollari. "You have to find nontraditional ways to reach the audience."
The six broadcast networks will field 65 new and returning shows during the Sept. 19 premiere week and quickly build to about 130 total, Janollari noted. "And we're not even talking about cable," he added.
With WB lacking the heftier on-screen promotional strength of the bigger and more established CBS, ABC and NBC networks, so-called "guerrilla" marketing tactics are especially vital, he said.
But the major networks also are going beyond the traditional on- air promos, radio ads and billboards: ABC's "Desperate Housewives" made a splash last year with dry-cleaning bags touting the series and is repeating the tactic, this time throwing in the occasional free T-shirt.
<a href="http://www.fanbolt.com/forums/showthread.php?p=1283880#post1283880">Click here for more!</a>
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Source: Buffalo News
09-07-2005
Byline: Lynn Elber ASSOCIATED PRESS
Edition: Final
Section: Lifestyles