Emma
09-20-2005, 03:06 PM
<a href="http://www.fanbolt.com/Galleries/4images/details.php?image_id=11809"><img src="http://www.fanbolt.com/Galleries/4images/data/thumbnails/406/Sad01.jpg" width="99" height="70" align="left" hspace="7" vspace="7" border="0" alt="Jensen Ackles, Jared Padelecki, WB, Supernatural"></a>But this year more than ever before, those campaigns have been aimed at "super fans" — a chatty, peer-influencing group that networks believe can help them win the ratings wars.
"They are the fuse that lights the firecracker, and really sets things on fire," said Lewis Goldstein, co-president of marketing for the WB network, which after two lousy seasons desperately needs to scare up a new hit.
So for "Supernatural," its new Tuesday night suspense thriller, the network — which is owned by Time Warner Inc. and Tribune Co. (which publishes the Los Angeles Times) — has gone beyond mere promotional ads. To reach the show's intended audience — young, hip horror fans — the WB installed special mirrors in about 200 nightclubs in three cities. The mirrors displayed a haunting image from the show's pilot: a terrified woman seemingly pinned to a ceiling.
The idea was simple, said the WB's other marketing president, Bob Bibb: to get people talking.
"Our best chance of success is getting the core group hooked up from the very beginning," said Bibb, who also sent "Supernatural" coffee cup sleeves to nearly 500 cafes around the country. When heated, the sleeves revealed the same spooky image of a floating woman.
<a href="http://www.fanbolt.com/forums/showthread.php?p=1300470#post1300470">Click here for more!</a>
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Source: Yahoo
"They are the fuse that lights the firecracker, and really sets things on fire," said Lewis Goldstein, co-president of marketing for the WB network, which after two lousy seasons desperately needs to scare up a new hit.
So for "Supernatural," its new Tuesday night suspense thriller, the network — which is owned by Time Warner Inc. and Tribune Co. (which publishes the Los Angeles Times) — has gone beyond mere promotional ads. To reach the show's intended audience — young, hip horror fans — the WB installed special mirrors in about 200 nightclubs in three cities. The mirrors displayed a haunting image from the show's pilot: a terrified woman seemingly pinned to a ceiling.
The idea was simple, said the WB's other marketing president, Bob Bibb: to get people talking.
"Our best chance of success is getting the core group hooked up from the very beginning," said Bibb, who also sent "Supernatural" coffee cup sleeves to nearly 500 cafes around the country. When heated, the sleeves revealed the same spooky image of a floating woman.
<a href="http://www.fanbolt.com/forums/showthread.php?p=1300470#post1300470">Click here for more!</a>
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Source: Yahoo