Harry Potter and the Deathly Hallows Part 1 ranked in $330 million worldwide opening weekend, and with Part 2 less than a year away, is Warner Brothers looking for new ways to profit from the series? Or are they just protecting the brand?
In 1999, WB laid rights to more “traditional” quidditch merchandise that might one day be licensed:
“sporting goods, games and playthings, namely, action figures and accessories therefor; plush toys; balloons; bathtub toys; ride-on toys; equipment sold as a unit for playing card games; toy vehicles; dolls; flying discs; electronic hand-held game unit; game equipment sold as a unit for playing a board game, a card game, a manipulative game, a parlor game, a parlor-type electronic game and an action type target game; stand alone video output game machines; jigsaw and manipulative puzzles; paper face masks; skateboards; ice skates; water squirting toys; balls, namely, playground balls, soccer balls, baseballs, basketballs; baseball gloves; swimming floats for recreational use; kickboard flotation devices for recreational use; surfboards; swim boards for recreational use; swim fins; toy bakeware and toy cookware; toy banks; and Christmas tree ornaments”
In 2009, they trademarked “quidditch” further to cover additional categories including:
“Bath linens, namely, bath towels and wash cloths; bed linens, namely, bed blankets, bed canopies, bed pads, bed sheets, bed spreads, pillow cases, comforters, duvet covers, mattress covers, dust ruffles, crib bumpers, pillow shams and bed spreads; textile wall hangings; curtains; draperies; linen; kitchen linens, namely, barbecue mitts, cloth doilies, cloth napkins, dish cloths, fabric table cloths, kitchen towels, fabric place mats, oven mitts, washing mitts, fabric table runners, pot holders and cloth coasters; handkerchiefs, quilts, and golf towels”
Quidditch clothing doesn’t surprise anyone, but what about:
“Clothing for men, women and children, namely, shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, rainwear, cloth bibs, skirts, blouses, dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sunvisors, belts, scarves, sleepwear, pajamas, lingerie, underwear, boots, shoes, sneakers, sandals, booties, slipper socks, swimwear and masquerade and Halloween costumes and masks sold in connection therewith”
WB has it all covered, and will surely profit from Harry Potter long after the films conclude next summer. But what are thoughts on some of these potential products? Will you be purchasing quidditch lingerie if it’s available in a store near you? Sound off in our comments below!