IMAX Stock Falls on Harry Potter Delay

As if they weren’t already upset about the growing bad-mouthing of what critic Roger Ebert calls “IMAX Lite” screens being installed in multiplexes, IMAX investors learned Tuesday that the movie most had expected to become the biggest hit of the year won’t be available on IMAX screens until two weeks after it begins playing in conventional theaters. According to the Hollywood Reporter, Harry Potter and the Half-Blood Prince, which opens theatrically on July 14, won’t begin showing in IMAX theaters until July 29 because IMAX has a month-long agreement with Paramount to screen Transformers: Revenge of the Fallen. Shares of IMAX have fallen nearly 6 percent on word of the Potter delay.


Your email address will not be published. Required fields are marked *

  1. Correlation vs. causation? Although I do hear that the new IMAX screens are regular sized albeit digital. That’s not what I think of when I hear IMAX. I want the big screen! It’s IMAX’s version of “New Coke.”