WWE has agreed to hype up two action-packed releases from Paramount Pictures – G.I. Joe: Retaliation and Pain & Gain, with a huge ad campaign leading up to opening day.
As part of a cross-promotional marketing plan, the partnership will include integration opportunities via WWE programming as well as appearances by film star and WWE Champion Dwayne “The Rock” Johnson (who stars in both movies) on television shows Monday Night Raw/ and WrestleMania 29 presented by USA Network.
In addition to storyline integration on its TV broadcasts, WWE will utilize all of its live events and social media platforms to promote the films and engage millions of fans each week.
G.I. Joe: Retaliation will also act as co-presenting partner of Elimination Chamber with integration during the pay-per-view event, as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on the popular cable network.
Wresting fans and movie lovers alike can expect Pain & Gain to have a major presence during WrestleMania 29 at MetLife Stadium on Sunday, April 7, and at WrestleMania Axxess – a four-day interactive WWE fan experience at the IZOD Center in East Rutherford, N.J., from Thursday, April 4 to Sunday, April 7.
G.I. Joe hits theaters on March 29, while Pain & Gain debuts on April 26.