BBC Unveils New Logo For Doctor Who
A first look at the new Doctor Who logo, which will accompany Matt Smith’s on-screen debut as The Doctor in spring 2010, has been unveiled and can be seen at
Accompanying the logo at BBCAmerica.com is an animated insignia of the show’s initials, which will be used as branding for the new series in conjunction with the logo.
About the new logo Steven Moffat, the new Lead Writer and Executive Producer said:
“A new logo. The eleventh logo for the eleventh Doctor – those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new – an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that’s what they’re going to be wearing.”
The new series of Doctor Who will premiere in spring 2010. The final three episodes featuring David Tennant will be broadcast later this year, with the existing logo on-screen.
I’m not sure if I like it or not. I will reserve judgment until I see it in the title sequence. I like the idea of it, I’m just not sure I like the execution. Hubby hates the current logo (the one used under Tennant’s reign), and he likes the lettering for “Doctor Who” but not so much the DW in the TARDIS box.