Hudgens Signs Up For Sears Campaign

HIGH SCHOOL MUSICAL star VANESSA HUDGENS is to front a new back-to-school campaign for U.S. clothing firm Sears.

The actress, 19, was shot by acclaimed director Joseph Kahn for the company’s new ads, which will appear on TV, online and in print.

The ‘Don’t Just Go Back. Arrive.’ promotion will launch later this month
(Jul08) in a bid to encourage school kids to start the new school term in style with Sears’ new line of products.

Richard Gerstein, Sears Chief Marketing Officer and Senior Vice President, says, “By partnering with Vanessa Hudgens we’re generating excitement about our back-to-school offering and building our relationship with our young customers and their parents.”

(MT/WN/IG)

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  1. Taminar wrote: These kids have a great opportunity. I hope they don’t blow it by getting into drugs. It would be nice to see a young person do well for themselves.

  2. Alexa wrote: That’s great. Vanessa is adorable!

    and I hope she doesn’t start with the drugs but I doubt she will. She seems very happy and she’s got a pretty great life with her music and acting career