New nights, new time periods, The CW’s best Tuesday in a year! The new Tuesday combination of ONE TREE HILL and LIFE UNEXPECTED led The CW to its largest Tuesday night audience (2.0mil) in a year (best since 9/15/09), according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 14, 2010.
Entering its eighth season, ONE TREE HILL continued to deliver, posting the network’s largest audience (2.2mil) in its new Tuesday 8:00-9:00p.m. lead-off position in almost a year (best since 10/20/09). And in key demos, ONE TREE HILL scored the time period’s best ratings since Dec. 2009 in women 18-34 (1.9/6), adults 18-34 (1.3/5) and adults 18-49 (1.1/4).
ONE TREE HILL was slightly above or on par with its season finale in May across all key categories, including total viewers (up 10%), adults 18-34 (flat), women 18-34 (flat), adults 18-49 (up 10%) and women 18-49 (flat). Compared to last year’s season 7 premiere (on Mondays), ONE TREE HILL’s debut last night retained 88% of its total audience and 92% of its adults 18-49 performance from last year.
LIFE UNEXPECTED delivered The CW’s largest total audience (1.7mil) in the Tuesday 9:00-10:00pm in a year (best since 9/15/09), and reached The CW’s best demos in this time period among women 18-34 (1.5/4) and adults 18-34 (1.0/3) since 11/17/09.
On the local level, ONE TREE HILL was number one in its time period among women 18-34 in such major markets as New York, Chicago, Philadelphia and Cleveland. The CW affiliates in Atlanta and Orlando ranked #1 on Tuesday among young women with the combination of ONE TREE HILL and LIFE UNEXPECTED.