Today, Grammy-winning artist Alicia Keys is starring in “Fresh Takes,” a new micro-series created by Dove go fresh, aimed at giving women a fresh take on life in their twenties. The series, premiering tonight during “The Hills” on MTV, follows three girlfriends as they embark on their adult lives juggling the pressures of being a 20-something woman – career, relationship, beauty, family and friends – all intensified by their own critical inner voice. Amidst these pressures, friendship, humor and honesty help them realize a wider definition of success and ultimately feel beautiful. This premiere celebrates the launch of new Dove go fresh – a fragrance-driven product collection.
“I am so excited to be starring in ‘Fresh Takes’ created by Dove go fresh because it puts the pressures that I deal with every day in a new light and opens my eyes to the reality that I can be successful in many different ways and have every reason to feel beautiful right now,” says Keys. “I hope the series inspires other 20-somethings to get a fresh take on the pressures in their lives and start enjoying the ride.”