Pitbull has come a long way. From “Back Up,” to Dr. Pepper ad campaigns. He’s now a bona fide head liner and had the Bill Graham Civic Auditorium in San Francisco filled to capacity. That large audience was chanting his name, awaiting the curtain drop and appearance of the main stream rapper who has become the king of features.
Mr. 305 can still pull off a verse about exploits in the bedroom, late nights in the club and all the bottles of expensive champagne that are now empty thanks to him. But he’s transformed himself from one-note-rap-artist into worldwide star. Marketable with a capital M. He appeared on stage decked out in a perfectly tailored suit, shiny black shoes and aviator sunglasses. Ready to perform all those club bangers that the audience had shelled out good money to hear.
Havana Brown opened the night, her debut single “We Run The Night,” features Pit. She’s a legitimate DJ but not a huge draw just yet, which means that the head liner sold all those tickets. The responsibility to put on a big show and the audience’s expectations didn’t escape him. He came prepared with a large production. Video screens, smoke machines and a full band backed him the entire night.
Although he’s not the most musically gifted artist in the entertainment industry, Pitbull is a showman through and through. His on stage persona is high energy. The man didn’t stop moving for the entire 90 minutes he was in the spotlight. That energy translates into the audience. The general admission floor quickly turned into an all out dance party.
The other thing the rap star is very aware of, other than his fan’s demeanor, is cameras. He’s not afraid of them. In fact, he made sure to pose for a few fans that had waited outside in the unforgiving San Francisco weather for hours to get that spot underneath the mic stand. They didn’t look disappointed; in fact, they looked like they were having the time of their lives singing every word right along with him. Pitbull noticed and gave a little extra for the diehard fans.
Once the show got going, there was no stopping it. Hits songs “Give Me Everything,” and “International Love,” went over extremely well. Don’t expect musical excellence at a Pitbull concert. Do expect a fun night out, that’s worth every penny.