Meat production giant Oscar Mayer has created an accessory for the iPhone that emits the sound and smell of bacon frying as an alarm to wake up users. The device was developed after the company observed the frequent references to bacon on social networking sites, prompting the company to attempt to utilise the much-loved meat product as a pleasant way of rousing users with the smell of a tasty breakfast.
Oscar Mayer’s senior director of marketing and advertising Tom Bick said, “With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon. Oscar Mayer’ is thrilled to bring the first-ever bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”
But the device is not set to hit the open market, and can only be won by entering a competition held by the company in the U.S. Head of the Oscar mayer Institute for the Advancement of Bacon Phil Roudenbusch said, “Only this scent can guide you to your greatest awakening. Experience bacon with all you senses. Like the deepest root, like the stormiest ocean, it’s briny cure endures. Bacon exceeds everything you ever imagined.”
This not the first scent emitting iPhone accessory – the Scentee device developed by Japanese company ChatPerf plugs into standard iPhone docks and allows users to send each other smells.
Check out more information on the accessory here.