Demi Lovato Is Crowd-Sourcing Her European Tour Dates from Fans

Demi Lovato has turned to her fans in order to determine where she should stop on her upcoming European leg of her Neon Lights tour.

Lovato has teamed up with bosses at music identification app Shazam for a one-of-a-kind partnership which will decide her tour schedule in Europe. When fans hear her song Neon Lights, they must use Shazam to tag and identify the track. With the data gathered from the tags, it will determine which cities have the highest demand for Lovato.

The promotion kicked off yesterday and runs for the next three weeks, and the final list of dates and locations in Europe will be announce at the end of May, when Lovato is in the U.S.

The Neon Lights tour will mark her first European trek in five years.

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