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Ellen is Launching a Lifestyle Brand

Ellen is Launching a Lifestyle Brand


Ellen Degeneres is set to launch her own lifestyle brand.

The 56 year old will debut the E.D. collection of home, fashion, and pet items this fall, before releasing the full line, which will also incorporate women’s and men’s clothes and accessories, next year.

She has teamed up with entrepreneur J. Christopher Burch, from fashion house Tory Burch, to develop the new brand.

DeGeneres tells, “I’m not trying to launch a little boutique situation…

“It’s going to be interesting over the next three or four years, to really establish the business in addition to doing my show. It’s a whole new chapter. My life has gone to places… it’s pretty amazing.”

DeGeneres joins the likes of actresses Gwyneth Paltrow and Blake Lively, who have also expanded into the lifestyle industry.

Photo Credit: NBC

Jasmine Alyce Jasmine is the Associate Editor/Reporter for FanBolt. She’s been obsessed with pop culture and entertainment news since the olden days of MTV’s ‘TRL’ and graduated in 2009 with her BA in Journalism. She’s a huge horror and sci-fi/fantasy fan and her favorite shows include: American Horror Story, Game of Thrones, Pretty Little Liars, Doctor Who, Bates Motel, Once Upon A Time and Scandal, to name a few.


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