Hugh Jackman and Ricky Gervais have grabbed their private parts in pictures for a cheeky new charity campaign to tackle testicular cancer.
The new social media drive, titled the Crotch Grab Challenge, is in support of Check One Two, an organization raising awareness of the disease and urging men to examine themselves to spot early symptoms.
Participants are encouraged to upload pictures of themselves grabbing their crotch to Twitter or Instagram with the hashtag ‘feelingnuts’.
Jackman posted a picture of himself in the gym with a group of friends, and nominated Gervais and football star-turned TV host Michael Strahan.
— Hugh Jackman (@RealHughJackman) October 1, 2014
Gervais accepted the challenge and uploaded a picture of himself clutching his privates while flipping the bird, before nominating Star Trek actor William Shatner.
— Ricky Gervais (@rickygervais) October 1, 2014
Other participants include British celebrity chef Jamie Oliver and boyband 5 Seconds of Summer.
— Jamie Oliver (@jamieoliver) September 21, 2014
— 5 Seconds of Summer (@5SOS) September 17, 2014
The craze comes in the wake of the ALS Ice Bucket Challenge, which involved pouring icy water over the participant’s head. The scheme raised $98 million for the Amyotrophic Lateral Sclerosis (ALS) Association in just one month.