Hugh Jackman and Ricky Gervais Show Go Nuts for Crotch Grab Challenge

Hugh Jackman and Ricky Gervais have grabbed their private parts in pictures for a cheeky new charity campaign to tackle testicular cancer.

The new social media drive, titled the Crotch Grab Challenge, is in support of Check One Two, an organization raising awareness of the disease and urging men to examine themselves to spot early symptoms.

Participants are encouraged to upload pictures of themselves grabbing their crotch to Twitter or Instagram with the hashtag ‘feelingnuts’.

Jackman posted a picture of himself in the gym with a group of friends, and nominated Gervais and football star-turned TV host Michael Strahan.

I accept #feelingnuts raising awareness for testicular cancer. I nominate @ActuallyNPH @michaelstrahan @rickygervais pic.twitter.com/zl1lce9Rfr

— Hugh Jackman (@RealHughJackman) October 1, 2014

Gervais accepted the challenge and uploaded a picture of himself clutching his privates while flipping the bird, before nominating Star Trek actor William Shatner.

I accept the @RealHughJackman #feelingnuts challenge for testicular cancer. I nominate @WilliamShatner pic.twitter.com/yarfYDZKWN

— Ricky Gervais (@rickygervais) October 1, 2014

Other participants include British celebrity chef Jamie Oliver and boyband 5 Seconds of Summer.

Guys I'm #feelingnuts raising awareness for testicular cancer I'm nominating @Dexfletch @TinieTempah @edsheeran pic.twitter.com/IuSfYs8WmY

— Jamie Oliver (@jamieoliver) September 21, 2014

umm, we were #FeelingNuts for @check_one_two 🙂 pic.twitter.com/Mog9UCU6Ow

— 5 Seconds of Summer (@5SOS) September 17, 2014

The craze comes in the wake of the ALS Ice Bucket Challenge, which involved pouring icy water over the participant’s head. The scheme raised $98 million for the Amyotrophic Lateral Sclerosis (ALS) Association in just one month.

Photo Credit: Featureflash / Shutterstock.com/Helga Esteb / Shutterstock.com