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Kendrick Lamar Is Reebok’s New Brand Ambassador

Kendrick Lamar Is Reebok’s New Brand Ambassador


Kendrick Lamar has been named sportswear company Reebok’s new brand ambassador.

The “i” hitmaker recently released a short film titled Reebok Presents Kendrick Lamar, in which he debuted the Ventilator OG sneaker and paid homage to his hometown of Compton, California.

A statement from Lamar reads: “Reebok has a history of helping kids in the community realize their potential is limitless.

“I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”

In addition to his partnership with the company, Lamar will release a capsule collection next year.

Congrats to Kendrick on his new deal!

You can watch his short film for Reebok below:

Photo Cerdit:Christian Bertrand /

Jasmine Alyce Jasmine is the Associate Editor/Reporter for FanBolt. She’s been obsessed with pop culture and entertainment news since the olden days of MTV’s ‘TRL’ and graduated in 2009 with her BA in Journalism. She’s a huge horror and sci-fi/fantasy fan and her favorite shows include: American Horror Story, Game of Thrones, Pretty Little Liars, Doctor Who, Bates Motel, Once Upon A Time and Scandal, to name a few.


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