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Rihanna Has a New Gig as Puma’s Creative Director

Rihanna Has a New Gig as Puma’s Creative Director


Rihanna has been officially named creative director for sports apparel giant Puma.

The “Diamonds” hitmaker will oversee the company’s women’s line and “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio”.

Rihanna will also serve as a global ambassador for the brand.

Puma’s CEO Bjorn Gulden says, “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.

“With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

What are your thoughts on Riri’s new gig? Let us know in the comments below!

Photo Credit:Helga Esteb /

Jasmine Alyce Jasmine is the Associate Editor/Reporter for FanBolt. She’s been obsessed with pop culture and entertainment news since the olden days of MTV’s ‘TRL’ and graduated in 2009 with her BA in Journalism. She’s a huge horror and sci-fi/fantasy fan and her favorite shows include: American Horror Story, Game of Thrones, Pretty Little Liars, Doctor Who, Bates Motel, Once Upon A Time and Scandal, to name a few.


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