Justin Bieber Is New Face of Calvin Klein

Justin Bieber has officially been named the new face of Calvin Klein, debuting his underwear-clad advertisements on Tuesday.

Rumors of the hitmaker’s latest endorsement deal first surfaced last July, but it wasn’t until Tuesday that the pop star showed off his body in new print ads for the iconic brand’s underwear and jeans.

The black and white photographs debuted online, featuring Bieber only sporting Calvin Klein briefs. In other shots, he also poses alongside model Lara Stone.

Bieber also posted the ads on his Instagram page and added the caption, “Officially a part of the legacy. This is just the start of the year.”

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

A photo posted by Justin Bieber (@justinbieber) on Jan 1, 2015 at 2:07pm PST

This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come

รูปภาพที่โพสต์โดย Justin Bieber (@justinbieber) เมื่อ ม.ค. 1, 2015 at 2:18pm PST

In #mycalvins see more of my campaign at http://calvinklein.com/justin @calvinklein

Um vídeo publicado por Justin Bieber (@justinbieber) em Jan 1, 2015 at 9:35 PST

Chief marketing officer for Calvin Klein Inc. Melisa Goldie praises Bieber’s star status in a statement announcing the collaboration, that reads: “Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns. Justin’s global recognition, expressed affinity for the brand and powerful persona bring a compelling energy to our jeans and underwear brands.”

Bieber’s campaign will be featured in 20 countries online and in print.

Photo Credit: Instagram