Last week the stars were out in Atlanta celebrating Coke’s The Coca-Cola Bottle: An American Icon at 100 exhibition at the High Museum of Art.
The famed Coke bottle is 100 years young this year and The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
The Coca-Cola Bottle: An American Icon at 100 is a four-part exhibit that will salute the Coca-Cola bottle and its special place in the worlds of art, design and commerce over the past 100 years. For the first time ever, two original Andy Warhol Coke Bottle paintings will be displayed alongside over 100 original bottle-inspired artworks and photographs. In addition to the amazing artwork, guests at last week’s event were treated to a performance from Pharrell’s protégé Francesco Yates, whose debut single “Nobody Like You,” will serve as the anthem for the anniversary.
Celebrities Kate Bosworth and Joe Manganiello joined the celebration, and Katie Bayne, new Coca-Cola Senior VP of Global Sparkling Brand Center addressed the gathered crowd. Kasim Reed, Mayor of Atlanta, was on-hand for the festivities as well!
You can take a look at some of the memorable moments from last week’s celebration below:
The Coca-Cola Bottle: An American Icon at 100 Exhibition Photo Gallery
The Coke Bottle 100 campaign will come to life through a number of elements, including:
- The Coca-Cola Bottle: An American Icon at 100 – Art Exhibition at the High Museum of Art in Atlanta, Georgia
- The Coca-Cola Bottle: Inspiring Pop Culture for 100 Years – Traveling Art Tour
- 14 new television and digital films
- Kissed By – Out of Home and print campaign featuring iconic celebrities
- Nobody Like You – New Music Anthem from emerging artist, Francesco Yates
- Kiss The Past Hello – A book published by Assouline and featuring classic and contemporary images of the bottle
- Story of the Coca-Cola Bottle App – Interactive journey for consumers through the Coca-Cola archives in Atlanta
The exhibit will open to the public on February 28 and close on October 4, 2015.
Photo Credit: Getty Images