Pharrell Williams has struck up a partnership with the United Nations for the International Day of Happiness, and will be promoting awareness of climate change as part of his mission.
The Grammy-winner artist/producer is one of the ambassadors for the organization’s Day of Happiness, which has been held annually on March 20 since 2012.
Williams is combining his recently appointed title of Creative Director for the second series of Live Earth gigs with his UN post, and encouraging people from around the world to sign a petition urging global leaders to adopt a new climate accord.
The goal is to garner one billion signatures ahead of the UN’s conference on climate change in Paris, France this December.
Williams announced his new collaboration in a statement which reads: “In a year where there is so much turmoil in the world, from social conflict to climate change, we need moments to stop and celebrate happiness.
“Protecting our planet is fundamental to the pursuit of human happiness and that is why we have chosen to support Live Earth’s movement to raise a billion voices for climate action. We believe that happiness can change the world.”
In addition, the Happy hitmaker has created a playlist for music streaming site Pandora to raise awareness on the topic as part of the UN’s #HappySoundsLike campaign.
Other stars including John Legend, Ed Sheeran and Charlize Theron have all curated “the world’s happiest playlist” for the campaign.
Last year, Williams loaned his hit song “Happy” to music service iHeartRadio, which played the tune on an endless loop for 13 days leading up to the International Day of Happiness.