Gone are the days when TV Land would show the classic TV shows my mom grew up on like H.R. Pufnstuf, Green Acres and Family Affair. This TV Land is new, shiny and brimming with original programming.
The network debuted their new logo and plans for a complete overhaul of the network’s brand identity to complement a slate of new, original programming today. TV Land’s new look is supposed to reflect the three tenets of TV Land’s reinvention: quality, cleverness, and truth. In addition, the new branding also strives to be more authentic, raw and emotive.
“Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself,” said Kim Rosenblum, Executive Vice President of Marketing and Creative for the network, in a statement. “The majority of our audience in prime time and weekends are now Gen Xers – vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience.”
TV Land’s brand reinvention began with the critically-acclaimed series Younger and will continues with the The Jim Gaffigan Show, the network’s new series premiering this summer, and Impastor, an upcoming dark comedy. The network is also preparing to roll out season two of Younger and the premiere of Teachers. If that doesn’t scream full plate of rebranding goodness, we don’t know what does.
Let us know what you think of TV Land’s new branding and logo in the comments below.
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