HBO is giving San Diego Comic-Con Festival-goers the chance to experience a unique “Winter is Here” environment. The immersive experience will bring fans through individual shareable touchpoints based on the world of Game of Thrones.
Upon entering the “winterized” entrance, fans will be registered with their own Dragonglass RFID wristband that will capture each touch point of a fan’s journey throughout the activation, producing individual links with ready-to-be-shared pieces of content. The journey will take fans through Winterfell, Dragonstone, King’s Landing and North of the Wall.
Every guest that goes through the experience will be given a custom SDCC Night King Funko Pop! Figure, a t-shirt featuring the Night King key art and an exclusive Robert Ball Episode 701 mini-poster.
During the press preview, the new Game of Thrones Wines from Vintage Wine Estates and the latest Game of Thrones beer from Brewery Ommegang, Bend the Knee Golden Ale, will also be available for sampling. Game of Thrones Chardonnay, Red Blend and Cabernet Sauvignon are available now at www.gameofthroneswines.com, and fans can find the Bend the Knee locally by visiting http://ommegang.com/blog/beer-finder/.