With The Walking Dead Season Premiere right around the corner (including the series’ 100th episode), our favorite AMC series is partnering up with Mountain Dew to give fans the chance to experience some of the show’s most iconic zombie walkers in their own real-world environments!
Along with the release of a first of its kind augmented reality app “The Walking Dead Encounter”, there will be a line of limited-edition Mountain Dew products featuring images of the iconic characters we’ve grown to love over the last seven seasons.
Through “The Walking Dead Encounter” AR app, available now on the App Store and Google Play, fans can capture photos and videos with zombie walkers in the real world and share them on social media. Using the app, fans will be able to unlock walkers by watching the show and by scanning codes on specially-marked Mtn Dew products. The limited-time only packaging featuring The Walking Dead characters will include 20 ounce bottles and 12-packs of 12 oz. cans of original Mtn Dew, Diet Mtn Dew and Mtn Dew Pitch Black.
“This is a meaningful first-of-its-kind partnership for ‘The Walking Dead,’ but most exciting of all is that the fans are at the center of it,” said Scott Collins, president of advertising sales for AMC Networks. “With our partners at Mountain Dew, we’ve built something that includes extensive visibility for our series, closely aligned with their product, and the augmented reality app merges the real world, the world of the show and a popular beverage in an incredibly powerful and sharable way. This level of partnership and commitment would be notable for any television show, but that it is happening headed into the eighth season and 100th episode of ‘The Walking Dead,’ is remarkable and demonstrates the enduring appeal, urgency and reach of this iconic series.”
What do you think of this new partnership? Are you excited for the new season of The Walking Dead premiering October 22? Let us know your thoughts below!