One of my favorite commercials from this year’s Super Bowl was the ad for the Kia Stinger. It’s no secret that I’m a huge fan of the game changer car that Kia debuted just a few months ago. Kia has actually put me behind the wheel of the 2018 Stinger for this full year, so needless to say I’m falling more in love with the car on a daily basis.
But let’s talk about that commercial shall we?
If you’ve only seen the ad once, you may not have picked up on the hidden message. I challenge you to catch it in the format that the ad originally aired.
Did you catch it? No? Watch it again below – this time in reverse.
This commercial is the launch of the “Fueled by Youth, A State of Mind” Stinger marketing campaign – it’s set to a cinematic remix of Steven Tyler’s timeless hit “Dream On,” and it finds the Stinger GT’s 4.7-second 0-601 time being put to the test – all in reverse. Pretty awesome concept right?
As the haunting notes of “Dream On” play backwards, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler approaches a Kia Stinger on an abandoned racetrack. Once inside, the Stinger GT’s twin-turbo, 365-horsepower engine is put to use – in reverse – sending Tyler on a transformative journey back to the seventies. Working in close collaboration with Tyler, state-of-the-art video and CGI work helped bring the music industry icon’s 25-year-old persona to life on the screen to stunning effect.
Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ president and chief design officer, and Albert Biermann, head of Vehicle Test and High-Performance Development – the Stinger is unlike anything seen before from the brand. Recently named “Vehicle of the Year” by Roadshow by CNET and available in both rear- and all-wheel-drive, the Stinger GT, with its twin-turbo V6, pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds1.
“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price,” said Saad Chehab, vice president, marketing communications, Kia Motors’ America. “As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”
What do you think of the 2018 Kia Stinger? We’d love to hear your thoughts in our comment section below – and be sure to follow me on social media as I head out on a number of adventures this year in the Stinger!