Birchbox is partnering with CW’s Gossip Girl next month to curate a special edition Birchbox filled with Gossip Girl inspired glamour. So what’s going to be inside the box? The press release that went out today said “chic beauty products inspired by Manhattan’s poshest social set, chosen in consultation with the series’ department head for makeup, Amy Tagliamonti, and department head for hair, Jennifer Johnson.”
New subscribers to Birchbox will receive the Gossip Girl box as their first monthly delivery in May – just in time for the season finale of Gossip Girl airing Monday, May 14, at 8:00 p.m. ET/PT on The CW.
“We are so excited to announce Gossip Girl as the first entertainment brand to partner with Birchbox,” said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Television Group. “Gossip Girl fans — like Birchbox subscribers — are cutting-edge trendsetters who easily navigate and populate the social media landscape, and are trendsetters in fashion and beauty. This is a perfect way to give these influential fans their own Gossip Girl experience.”
“Gossip Girl is one of the biggest trendsetters in fashion, but also in beauty,” said Katia Beauchamp, Birchbox, Co-Founder. “At Birchbox, we are passionate about sharing the latest and greatest beauty products, styles and tips, so partnering with Gossip Girl was a natural fit. We think our subscribers will be delighted with the special Gossip Girl Birchbox.”
Want more details or want to sign up? Get all the details here: http://bit.ly/GYKrjF