Maroon 5 have been accused of glamorising violence against women in their gory new music video which has been branded “sickening” by anti-rape and domestic violence campaigners.
In the promo for new track “Animals”, which features the lyric “Baby I’m preying on you tonight. Hunt you down and eat you alive”, the band’s frontman Adam Levine plays a butcher who stalks a beautiful blonde, portrayed by his wife, model Behati Prinsloo.
They are later shown writhing together suggestively while soaked in fake blood and hacking at an animal carcass.
Another scene depicts Levine being rejected by the woman in a nightclub before cutting to an image of the pair naked in bed together, and it has sparked outrage among anti-violence activists.
Sandra Horley, Chief Executive of British domestic violence charity Refuge, tells WENN, “I am sickened by this video. Both the lyrics of the song and the imagery trivialise and glamorize violence against women. Stalking is a crime that destroys lives. Refuge works tirelessly to challenge the negative attitudes that trivialize and excuse violence against women. This video shows just how far we still have to go.”
Helen Wardman of the U.K.’s Rape and Sexual Abuse Support Centre adds, “Stalking and violence towards women should not be trivialized or portrayed as acceptable in the entertainment industry. This video minimizes the seriousness of this crime (stalking). It is disrespectful to victims who have to cope with the very real impact of fear and trauma.”
Levine and Prinsloo both seem unphased by the negative reaction as they have continued posting stills from the video on their Instagram pages.
Prinsloo writes in a caption, “It’s out and it’s bloody, ready for Halloween?? @maroon5 @adamlevine music video husband boom?? Animals?? Fake blood (sic).”
You can watch the video below and judge for yourself:
Let us know your thoughts in the comments.