Movie ads will be shown during the 2009 Oscars telecast for the first time
after Academy Awards bosses voted to overturn a 50-year-old ban.
Officials at the Academy of Motion Picture Arts and Sciences have opted to
lift its longtime ban on running commercials for movies during the Oscars to
help boost revenue from the annual prizegiving.
Academy President Sid Ganis tells the Los Angeles Times newspaper, “The
revenue from the show fuels our programs all over the world. The academy
generates more than $65 million a year in TV license fee revenue… and
a lot of dough, and it’s very important to us.
“Since the show is a celebration of movies, why not let upcoming movies
represent themselves in a way that is intelligent and smart and not