Home Celebrity Kendrick Lamar Is Reebok’s New Brand Ambassador
Kendrick Lamar Is Reebok’s New Brand Ambassador

Kendrick Lamar Is Reebok’s New Brand Ambassador


Kendrick Lamar has been named sportswear company Reebok’s new brand ambassador.

The “i” hitmaker recently released a short film titled Reebok Presents Kendrick Lamar, in which he debuted the Ventilator OG sneaker and paid homage to his hometown of Compton, California.

A statement from Lamar reads: “Reebok has a history of helping kids in the community realize their potential is limitless.

“I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”

In addition to his partnership with the company, Lamar will release a capsule collection next year.

Congrats to Kendrick on his new deal!

You can watch his short film for Reebok below:

Photo Cerdit:Christian Bertrand / Shutterstock.com

Jasmine Alyce Jasmine is the Associate Editor/Reporter for FanBolt. She’s been obsessed with pop culture and entertainment news since the olden days of MTV’s ‘TRL’ and graduated in 2009 with her BA in Journalism. She’s a huge horror and sci-fi/fantasy fan and her favorite shows include: American Horror Story, Game of Thrones, Pretty Little Liars, Doctor Who, Bates Motel, Once Upon A Time and Scandal, to name a few.


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