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Home TV ‘Life Unexpected’ Scores Huge With CW
‘Life Unexpected’ Scores Huge With CW

‘Life Unexpected’ Scores Huge With CW


The CW’s critically acclaimed new hit drama LIFE UNEXPECTED premiered to the largest audience (2.74mil) in the Monday 9:00-10:00p.m. hour in over a year (since 1/12/2009), according to preliminary live plus same day Nielsen ratings for Monday, Jan. 18, 2010. The LIFE UNEXPECTED debut matched the GOSSIP GIRL original season average in adults 18-34 (1.7/4) and adults 18-49 (1.2/3).

LIFE UNEXPECTED improved on its ONE TREE HILL lead-in by 14% in women 18-34 (2.4/6), 13% in adults 18-34 (1.7/4), 13% in women 18-49 (1.7/4), 9% in adults 18-49 (1.2/3), 17% in females 12-34 (2.1/5), 25% in persons 12-34 (1.5/4) and 25% in total viewers (2.74mil).

LIFE UNEXPECTED also built or held at the 9:30p.m. half hour in every category.

The combination of an original ONE TREE HILL and LIFE UNEXPECTED gave The CW its largest Monday audience (2.5mil) since 11/09/09.

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