Hallmark Cards Defends Its Right To Mimic Hilton

The card company PARIS HILTON is suing for allegedly using her likeness and
trademarked ‘That’s hot’ phrase without her permission has hit back at the
hotel heiress – claiming she’s a publicity seeker.

Hilton filed her lawsuit against Hallmark Cards in September (07), citing
invasion of privacy and misappropriating her image.

But Hallmark bosses have now filed a motion to dismiss the case, in which
they defend their right to use Hilton’s image because she deliberately courts
public attention.

The motion reads: “Hilton has become a household name, based in large part on
her efforts to draw attention to herself. Having done so, she has subjected
herself to public scrutiny and the parodist’s pen.

“The First Amendment does not allow her to respond by welcoming the fawning
and flattering, but silencing the critical and comical.”



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