British television has blocked Beyonce Knowles’ new perfume ad from being televised in the daytime, calling it “unsuitable” for children.
The ad, which features Knowles’ in a admittedly revealing red silk dress, was deemed too hot for innocent eyes. Parental complaints reportedly poured in shortly after the ad’s premiere.
Promotion of her new fragrance ‘Heat’ will now have to work it’s magic on appealing to audiences that tune in to the tube after 7:30 p.m. [not too bad of a time slot].
“At no point was Beyoncé naked,” a rep for the company said, adding that the ad was “stylized and in keeping with other ads in the genre”, and that it just simply reflects the singer’s personal “sexy chic” style.
However, The Advertising Standards Authority shot back, saying it should never have aired before dark, and adding that, “Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children”.
Either way, it’s not breaking Beyonce’s bank, but it does make me wonder: is this just another simple precaution? Or are curvy women more likely to be considered “provacative” or “unsuitable” when not fully clothed on television? Weigh in!