On 12.1.2010, more than a hanful of celebrities gave their last tweet and testament, vowing to become ‘digitally dead’ from social networks for charity.
The stars vowed to hold off on making any postings until $1 million is raised for Keys’ Keep a Child Alive charity, and at this rate, it may be a while. Fans were begged to buy their life back on a website [buylife.org]. As it turns out, people really aren’t all that attached to the celebritweeters of the world. Or at least, not attached enough to open up their wallets.
Those involved include Lady Gaga, Justin Timberlake, Kim Kardashian, Khloé Kardashian Odom, Ryan Seacrest, Usher, Alicia Keys, Elijah Wood, Lenny Kravitz, and Jennifer Hudson.
Whether it’s due to the economy, the holidays, plain old indifference to the absence of the world’s supposedly most influential Twitterati, or simply ignorance — not counting the posts announcing his digital death, Timberlake only tweeted three times in the month of November. As of this past Sunday morning, fans have only donated $183,966 — a hefty figure, but not much of a dent considering the ultimate goal.
So far, all the major digital dead have stayed true to their vow not to return, with the exception of additional postings reminding fans of their digital death and asking to donate. There have been a couple clever workarounds, though.
However, while the donations are slow going, when the buylife.org donation site first launched, it was briefly down due to high traffic. Which doesn’t seem to be a problem anymore.
Incidentally, it’s unclear whether all these celebrities have made any donations to the charity themselves, or are simply punishing urging their fans to do so.
Are you participating in bringing back your favorite celebrity? If not, why? Holidays? Lack of Cash? Just No Interest? For me, it’s lack of cash – what about you?