Teaming up with MAC Makeup to promote AIDS awareness, Lady Gaga recently stepped out in a full body egg encasement – and it’s only the beginning of what’s sure to be a full line of “shock treatment” outfits for the cause.
Gaga appeared on Good Morning America this past Thursday morning, where she explained her reasoning for supporting the cause, the meaning behind her new single “Born This Way”, and more.
Though her words were meaningful and important, audience members as well as the cameras couldn’t help but to keep gawking at her choice of wardrobe, which she called a “latex-condom-inspired an outfit”.
Gaga is no stranger to the cause, raising around $34 million just last year with MAC cosmetics through its Viva Glam Lipstick brand for HIV/AIDS-related causes. This year they hope to raise $50 million. “MAC has been fighting for identity and for passion and love and protection for so long,” Gaga told Robin Roberts on GMA.
“I want to get people started at home at a younger age with their children talking about HIV, talking about AIDS, talking about safe sex,” she added. “My mother talked to me about sex at a young age, and she always taught me to be self-aware — that’s in my new song, ‘Born This Way.’ I say ‘My momma told me when I was young …’ My first experience with my mother that I remember mostly was when she would put her lipstick on in the morning and she would talk to me about life.”
Gaga then gave the world a preview of what’s to come by handing Roberts a taupe lipstick and gloss she designed for MAC that gives 100 percent of proceeds to AIDS/HIV prevention.
In reference to her new single, Gaga says this: ”‘Born This Way’ is about self love, and MAC AIDS Fund is about self love. … It is so much bigger than me,” she added. “It’s not about me at all. The song, when I wrote it, I just knew it was destined to reach so many people all over the world. The most humbling this for me this past weekend is watching the fans harness onto the record and … really enjoying the music and feeling uplifted and a sense of positivity.”
Only one can think of what fashion is sitting in Gaga’s dressing room, ready to shock us all yet again. But one thing’s for sure; though her antics and way of getting her point across may be eye-popping, the world is surely paying attention!