Every summer Northern California’s premiere hit radio station, The End, brings out a few fan favorites for the highly anticipated EndFest. 2012’s installment featured Karmin, Adam Lambert, Owl City and Demi Lovato. Judging by their attire, the majority of the audience looked to be self proclaimed Lovatics. Although, Lovato was the head liner the opening acts were nothing to sneeze at. Four hours of music was well worth the price of admission.
The duo which comprises Karmin are an engaged couple and happen to be immediately likeable. This is, no doubt, the age of new media. These two came into the national spotlight through social media outlets, YouTube especially, and have a string of hits and a major label contract to show for their efforts.
Their energy on stage was electrifying and although they were the first act on stage and fans were still trying to find their seats, they got the audience involved. A cover of “Look At Me Now,” which garnered them YouTube fame was well received as was their smash single “Brokenhearted.”
Adam Lambert seemed a bit bored. Maybe he’s been on too many stages over the years and all the arenas are beginning to blend together for him. Whatever it is, his rock star schtick is becoming stale. Donning shiny silver pants and lots of leather Lambert bounded on stage and launched right into one of his signature rock ballads. His audience interaction was minimal, his voice was strong and his set was over in what felt like a blink of the eye. The performance was sans his biggest hit to date “Whataya Want From Me,” which added to the disconnected vibe he brought. Lambert is an extremely talented musician. He tries so hard to be memorable, but for some reason, he just isn’t.
The moment Demi Lovato appeared on the top of a stair case, looking every bit the part of pop star, it was clear that the head liner had arrived. After Lovato played the keys, hit every high note flawlessly and took center stage wailing on an electric guitar, it became clear she’s much more than pop radio fodder. Lovato has had her share of issues and bad ink comes with those. But she’s turned those issues into a positive message, and her young fans have increased ten fold. Most of the audience was in their teens or younger and hanging on every word that Lovato said.
Dramatic hair flips were abundant throughout the 90 minutes Lovato had the spotlight. Her catchy new single “Give Your Heart A Break.” closed out the set. But a few tunes mid show that had a strong blues feel to them were her stand out moments. This is an artist who is truly talented and sounds better than the recorded version, an oddity in today’s music industry. Lovato has staying power and a strong fan base, one that admires the fact she slips up every once in awhile but doesn’t apologize for it.