The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting today.
The shift is aimed at curbing illegal streams and downloads that siphon viewers of heavily pirated series including “The Vampire Diaries” and “Gossip Girl” away from both TV and CWTV.com.
The decision comes on the heels of a test of the eight-hour gap that CW quietly conducted with some affiliates in four markets between October and January. There was no change in broadcast ratings in those markets and a slight increase on CWTV.com.
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