USA either has a lot of faith or very little faith in their new series Mr. Robot, and has come up with a digital launch that lends itself toward either sentiment being true.
The series follows Elliot (Rami Malek, The Pacific), a young programmer, who works as a cyber-security engineer by day and as a vigilante hacker by night. For the first time, USA is launching the show’s pilot on a wide array of digital and VOD platforms targeting millennials, ahead of its network debut.
“We are mirroring Mr. Robot‘s themes of anti-conformity and anti-establishment by breaking the rules for how to bring this award-winning series to market,” said USA Network Executive Vice President of Marketing and Digital, Alexandra Shapiro in a statement. “Our goal is to get as many influential, diverse and passionate general market and Hispanic fan bases to watch the pilot well in advance of its linear premiere so they become evangelists for the series.”
The streaming will begin May 27 and run through June 24.
Also, starting May 27, fans will have the opportunity to and running through the premiere, the pilot will be available with Spanish subtitles across On Demand platforms including Xfinity On Demand and YouTube. Fqrom May 27 through June 5, the pilot will be offered on Hispanic sites including Telemundo.com, Terra.com and Latina.com. The series premiere will also be simulcast on sister cable network NBC UNIVERSO with subtitles on June 24 at 10/9c.
“Hispanic millennials are not only uber consumers of content and technology, they are also social media buzz ambassadors,” said Jacqueline Hernandez, Chief Marketing Officer of Hispanic Enterprises and Content at NBCUniversal. “Offering the show across multiple platforms and with Spanish subtitles allows us to reach more viewers without barriers.”
Here’s a list, along with links, of where you can watch the Mr. Robot pilot before it premieres on USA:
the USA Now App (iOS, Android, Xbox One),
22 sites within the Crave Online network through June 5.
Additional partners, including editorial outlets, are still in development.
Mr. Robot stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin, Martin Wallström.
The thriller premieres on USA Wednesday, June 24th at 10/9c .
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