Super Bowl is Super Big Again

Weekend TV’s Big Winner, Besides the Pittsburgh Steelers: The National Football League. The industry’s most important partner delivered. Again.

Super Bowl XLIII scored 89.2 million guacamole dippers for NBC from 7-10 p.m. ET, Nielsen estimates showed. Total viewer numbers for the game, which kicked off around 6:30 p.m., and ended after 10 p.m., weren’t yet known. NBC said the game posted a overnight 42.1 rating, about 5 percent down from last year when the perfection-seeking New England Patriots starred, and about even with 2007’s Super Bowl XLI.

Say, Did Bruce Springsteen Really Say “Guacamole Dip” on Live TV? Ask the 86 million.